MARKETING MANAGER
Company: C4 Technical Services
Location: Minneapolis
Posted on: October 26, 2024
Job Description:
Position: Marketing Manager
Location: Minneapolis metro area. Hybrid position.
Top Skills:
Lead Generation:
- Focus on strategies that increase the top of the sales funnel,
ensuring a steady stream of qualified leads.
- Collaborate with sales and product teams to refine lead
conversion processes.
- Success at a small software/tech company increasing top of
funnel and lead generation programs.
- Proficiency in SEO, SEM, Hubspot, social media, and content
creation. HubSpot certification is a plus. Position Overview:
Our client is a leading provider of digital signage and workplace
experience solutions. Founded in 2016, we've rapidly expanded our
reach, with our software now operating on tens of thousands of
screens globally. Our platform, built for scalability, serves
businesses across various industries, including Canon Inc., the
University of Minnesota, and more. We are hiring a Marketing Team
Manager to drive brand awareness, engagement, and revenue
growth.
Key Responsibilities:
Strategy & Execution:
- Develop and execute comprehensive marketing strategies to
enhance brand visibility and ROI.
- Identify target markets and key messages to optimize marketing
campaigns
- Work closely with the Head of Revenue and CEO to align with
organizational goals.
- Monitor market trends, competitive landscape, and buyer
behavior to refine strategies. Lead Generation:
- Focus on strategies that increase the top of the sales funnel,
ensuring a steady stream of qualified leads.
- Collaborate with sales and product teams to refine lead
conversion processes. SEO/SEM:
- Manage SEO and SEM campaigns to increase website traffic and
lead acquisition.
- Regularly review keyword performance and adjust strategies
accordingly. HubSpot Management:
- Ensure team-wide proficiency in HubSpot for lead nurturing and
segmentation. Team Leadership:
- Lead, mentor, and manage a team of marketing professionals (
Graphics Designer and Events Manager/Marketing Generalist),
fostering a collaborative and high-performing environment.
- Set clear goals and expectations that align with our client's
objectives. Brand Consistency:
- Maintain a consistent brand message across all marketing
materials and communication channels.
- Coordinate with the Graphics Designer to produce cohesive and
compelling marketing collateral, including graphics and videos.
Events Management:
- Support the Events Manager in planning and executing events
that reflect our client's brand and goals. Data Analysis &
Reporting:
- Use analytics tools for actionable insights and to measure
campaign performance.
- Make data-informed decisions to maximize ROI.
- Present regular performance reports to leadership, highlighting
key insights and recommendations. Content Creation and Management:
- Develop and oversee a rich content strategy that includes
blogs, white papers, and case studies, highlighting our client's
expertise and offerings.
- Collaborate with the graphics designer to produce visually
appealing and engaging content.
- Ensure all content is SEO-optimized and aligns with the broader
marketing strategy. Qualifications:
- Bachelor's degree in Marketing, Business, or related field.
Master's degree preferred.
- Minimum five years of experience in marketing roles with proven
results.
- Proficiency in SEO, SEM, Hubspot, social media, and content
creation. HubSpot certification is a plus.
- Excellent leadership and communication skills.
- Strong understanding of marketing principles, strategies, and
best practices
- Ability to manage multiple projects in a fast-paced
environment.
As a Marketing Team Manager, you'll play a pivotal role in shaping
our brand's presence and impact in the market. If you're a
strategic thinker, a strong communicator, and a leader who thrives
in a fast-paced environment, we invite you to join our team and
contribute to our continued success.
Reports to:
The Marketing Team Manager Lead will report directly to the CEO.
This strategic position is a bridge, ensuring seamless
communication and alignment between teams.
#DICE
mtroje@c4techservices.com
Keywords: C4 Technical Services, Coon Rapids , MARKETING MANAGER, Executive , Minneapolis, Minnesota
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